Digital Vs. Direct Mail Marketing: Pros and Cons

digital vs direct mail marketing
Digital and direct mail marketing are useful for different purposes. A different group of people will respond differently to digital mail marketing than to get a piece of mail in their physical mailbox. It is wise to explore why there is a...

3 Best Email Marketing Services Lookinglion

3 best email marketing services lookinglion
Email marketing is a digital marketing strategy that involves sending targeted emails to a group of individuals to promote products, services or engage with the audience. It is a highly effective and cost-efficient way for businesses to communicate directly with customers or...

Which three Campaign Parameters are Recommended to Manually Track Campaigns

which three campaign parameters are recommended to manually track campaigns
In today's rapidly evolving digital landscape, businesses and marketers are continually striving to maximize the effectiveness of their online campaigns. To gauge the success of these campaigns accurately, it is essential to monitor and measure their performance meticulously. This article explores the...

What Feature Must be Enabled to Use Multi Channel Funnels?

what feature must be enabled to use multi channel funnels
To unlock the valuable capabilities of Multi-Channel Funnels and gain deeper insights into customer interactions and conversions, one crucial feature must be enabled within Google Analytics. This feature serves as the gateway to understanding the complexity of modern consumer behavior, allowing marketers...

Which Reports Require the Activation of Advertising Features?

which reports require the activation of advertising features
Advertising Features is a collection of features in Google Analytics that allows you to use data from Google advertising cookies and identifiers for remarketing, impression reporting, demographics and interests reporting, and integrated services. However, to use Advertising Features, you need to activate...